High Converting Landing Pages: Best Practices for 2024

Creating a high-converting landing page goes beyond aesthetics—it’s about driving specific actions. A landing page should have one goal: facilitating conversions. When landing pages include too much information or too little motivation, they miss their mark. By following key landing page best practices, you can create pages that clearly communicate your brand’s value and convert visitors into leads or customers.

5 Types of High Converting Landing Pages

Choosing the right landing page type can make or break your campaign. Here are five proven formats designed to drive conversions, tailored to specific goals and user intent.

1. Lead Generation Pages

Lead generation pages collect valuable contact information from prospects, helping your sales or marketing teams connect with engaged leads. A common strategy is offering exclusive, gated content like an ebook, podcast, or guide in exchange for user information. However, ensure this content is valuable and relevant; low-quality gated content can create resentment.

Best Practice: Keep forms short to increase completion rates and clearly state the benefit users will receive. Learn more about gated content and how it can impact user engagement.

2. Click-through Pages

Click-through pages highlight product benefits with engaging visuals and concise copy, persuading users to click a call-to-action (CTA) leading to a checkout or account creation page. Ideal for introducing new products, these pages allow users to understand the product’s unique value.

Best Practice: Use bold imagery and strong CTAs that encourage further action, such as “Try Now” or “See Demo.”

3. Pitch Pages

Pitch pages are a streamlined version of click-through pages. With minimal copy and imagery, they quickly introduce value propositions and direct users to take the next step. CTAs often guide users to start a free trial or download an app, appealing to those ready for a quick decision.

Best Practice: Use a prominent, eye-catching CTA and keep distractions to a minimum to focus users on conversion.

4. Squeeze Pages

Squeeze pages capture essential contact information—usually just an email address or phone number—making them ideal for building email lists. This simple, low-commitment page is designed to maximize sign-ups by minimizing required fields.

Best Practice: Offer a compelling reason to sign up, such as access to exclusive content, and keep form fields to a minimum. Learn about users' mental models to better understand how to engage them effectively.

5. Sales Pages

Sales pages aim to encourage immediate purchases. They’re typically longer and more detailed, explaining the product’s features and benefits to persuade ready-to-buy visitors. For those not prepared to commit, consider offering alternative CTAs like a “Try Now” option alongside a “Buy Now” button.

Best Practice: Use persuasive, benefit-focused copy and provide multiple CTAs that allow users to explore options without feeling pressured. Consider layering information using techniques like progressive disclosure to avoid overwhelming users.

Essential Landing Page Best Practices to Boost Conversions

While each landing page type has its unique strengths, following these best practices can help maximize conversions across all formats:

Focus on Value-Driven Content

Every word on your landing page should reinforce the product’s value. Use concise, benefit-focused copy that speaks directly to the user’s needs. Avoid unnecessary text or design elements that might distract from the main goal.

Prioritize Simple, Intuitive Navigation

Minimize links and clickable elements that don’t contribute to conversion. Keeping navigation clear and straightforward ensures visitors stay focused on the page’s objective.

Use Compelling Visuals and CTAs

Strong visuals and strategic CTAs guide users toward action. Use high-quality images and videos that align with your brand message, and place CTAs where they’re highly visible. Phrasing like “Get Started” or “Unlock Your Access” can boost engagement.

Optimize for Speed and Mobile Experience

Slow-loading pages and unresponsive designs can increase bounce rates. Ensure your landing page is optimized for fast load times and a seamless mobile experience, as a significant portion of traffic often comes from mobile devices.

A/B Test Key Elements

Experiment with different CTA placements, colors, and copy to find what resonates most with your audience. Regular A/B testing helps you refine elements to maximize conversions.

Conclusion

Creating effective landing pages requires more than just attractive design; it’s about understanding user intent and crafting a page that encourages action. By choosing the right landing page type and following these best practices, you can drive conversions and achieve your marketing goals.

Need expert help with landing page design? DAASP offers tailored subscription-based design and development services to create high-converting landing pages that meet your specific business needs. Reach out to our team today to learn more.